Our Story

Starting off on a whim in the basement is how The Crafty Project began by founder, Jenny Gatzke. She realized quickly that sitting alone in her basement making awesome reclaimed wood signs for friends was not her thing, wouldn't it be more fun to make signs with friends...and with wine and girl talk? After taking a huge leap, The Crafty Project launched their creative sign classes in January of 2014.
 
The Crafty Project began by hosting parties in basements, garages, bars, bowling alleys, hotel banquet halls, you name it! They grew and settled into thier flagship studio space in Madison's northeast side in 2014.  The Crafty Project creative studio is home to a unique place for friends to get together and create, sip on an adult beverage while connecting in an inspiring way.
 
After months of hard work, they can officially say as of 2017 that The Crafty Project is officially a franchise! Their focus is to enable other amazing new entreprenuers to create their own Crafty Project studios.
 
They offer private parties and corporate events along with our custom sign classes and drop in Crafty Happy Hours.  The Crafty Project also hosts monthly classes specifically for kids in thier popular monthly Kiddo Crafty Events.
 
Jenny spent over ten years in corporate America working for the Wal-Mart buying team and The Walt Disney Company.  Now as a stay at home mom and entrepreneur there is a lot to balance but she is beyond inspired by the many women who balance it all with enthusiastic determination.
 
The Crafty Project is so fortunate to be a small business that started in Madison with huge growth in progress, they owe it all to the amazing community which shows so much crafty love! 
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website and logic by Jason Leibow